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5 weeks into winter quarter, I discovered from a pal that a Taylor Swift course was being offered. ITALIC 99: All Too Nicely (Ten Week Model), taught by Nona Hungate ’24, is "an in-depth analysis of Taylor Swift’s ‘All Too Effectively.’" The course acknowledges Swift’s sensible songwriting skills while giving Stanford college students the chance to learn the way to research literature. I don't assume I've ever felt so unhappy about not being enrolled in a course.


The closest I've ever gotten to taking a course about Taylor Swift was my Program in Writing and Rhetoric (PWR) 1 class, "From Inexperienced Playing cards to Gaming Avatars: Forms of Identification," with lecturer Nissa Cannon. The only aspect of the class that related to Swift was one line in the course description: "Why does Taylor Swift’s album artwork current a special version of her than a Vanity Fair profile?" Although none of the particular class content was about Swift, I took that singular line and ran with it — my last research-based argument paper was about Swift’s TikTok marketing abilities.


In researching Swift’s advertising and Digital Marketing Strategies for Solar companies abilities, I realized that there is far to be taught from Swift except for her genius songwriting abilities. The general public relations and advertising actions performed by Swift and her advertising and marketing crew might produce a fruitful course syllabus that particulars numerous tips and tips for efficient advertising.


Stanford should consider offering a course that revolves around Taylor Swift’s entrepreneurship within the leisure trade. Particularly, a course that analyzes Swift’s intelligent and creative social media marketing expertise may benefit many students in various fields, from public relations to economics.


For example, prematurely of her latest album, "Midnights," Swift took to TikTok to launch a "Midnights Mayhem With Me" collection; in each episode, she unveiled the title of a brand new monitor. This TikTok sequence created an immense amount of hype across the album, where followers were unintentionally promoting the album by reposting, commenting, and utilizing "Midnights" sounds.


The course may additionally analyze Swift’s properly-known tactic of inserting easter eggs to create hypothesis and conversations about her projects throughout social media. When she persistently hints at there being secret messages in her social media posts, music movies, and even pink-carpet appears to be like, fans all the time take to social media to figure out what message Swift is trying to send.


Additionally, the course could study Taylor Swift’s unimaginable ability to market and sell tangible products in a world of streaming. Regardless of the rise and prominence of Apple Music, Spotify, and different streaming platforms, Swift is one of the few artists that continues to be able to promote substantial portions of CDs, vinyl data and cassette tapes. Actually, tangible music merchandise are the place a majority of her "Midnights" sales got here from.


These sales can be attributed in part to a smart advertising strategy: encouraging followers to buy a number of copies of the same album. For example, for her "Lover" album, Swift launched 4 bodily deluxe versions, with each model containing a unique journal with pieces from Swift’s old diaries. In this case, it was practically inconceivable for fans to only purchase one deluxe version and miss out on three extra journals with content material from Swift’s diary.


For "Midnights," Swift took to TikTok to market a (really cool) merchandise piece. She introduced a "Midnights" clock, made up of 4 totally different versions of the album on vinyl. When the again sides of the four totally different versions are put collectively, they form a clock that’s actually useful if fans purchase an extra clock set.


It's methods like these, where Swift prompts fans to purchase several physical copies of the same album, that translate to sales and thus assist Swift retain her relevance.


Programs that critically analyze Taylor Swift’s literary skills and cultural affect are already being supplied at universities throughout the nation. The University of Texas supplied the course "The Taylor Swift Songbook" final 12 months, which targeted on "her songs as literary writing and the methods a popular and award-winning author makes use of the identical literary gadgets, figures, and tropes of conventional poetry in her work." The course instructor, English professor Elizabeth Scala, wished to focus on teaching college students about literary analysis by way of Swift’s clever writing mechanisms, which contain metaphors and the manipulation of words.


Nevertheless, universities usually are not only finding out Swift’s songwriting abilities. In 2022, adjunct instructor Brittany Spanos taught a course at New York University (NYU) about Taylor Swift that delved into numerous matters essential to understanding the entertainment industry. It also taught college students about Swift’s position in perpetuating the youth and girlhood culture in pop music, social media utilization and its influence on the music business, issues of copyright and possession, and the prevalence of picture and race in contemporary music.


A new Stanford course about Taylor Swift might educate new ideas in addition to these taught at the University of Texas or NYU, reminiscent of the current impression of TikTok on Swift’s career. The unique Taylor Swift model crafted by Swift and her marketing staff might be fascinating to anybody desirous to work within the leisure trade or learn extra about her enduring cultural influence that never goes out of type.